CRITICAL SUCCESS FACTORS IN STUDENT ENROLLMENT PROCESSES AT A PUBLIC UNIVERSITY:
An Analysis in Light of Business Process Management (BPM) and Digital Public Management
Admission. Enrollment. Process management. UNIR.
This study aims to analyze the critical success factors that affect the effectiveness of the enrollment process for incoming students at the Federal University of Rondônia (UNIR). The problem context presents theoretical evidence pointing to the need to simplify work processes and administrative procedures in order to improve service delivery to the population, without compromising the principles of transparency and impersonality that govern public administration. Using a qualitative approach, descriptive research design, and a case study strategy, the general objective of this study is to identify dysfunctions in internal processes and analyze the critical success factors (CSFs) that impact the effectiveness of the enrollment process for incoming students at UNIR, in light of the Business Process Management (BPM) approach and digital public management.The specific objectives are to identify the main reasons leading to enrollment rejections, map the stages of the enrollment process by identifying existing bottlenecks, and analyze the critical success factors that influence the effectiveness of the enrollment process, with a view to improving procedures and ensuring the filling of the available vacancies.