Banca de DEFESA: IVANILDE SOUZA QUIROZ

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : IVANILDE SOUZA QUIROZ
DATE: 31/07/2026
TIME: 09:00
LOCAL: UNIR, VIA REMOTA
TITLE:

ESG IN A PERIPHERAL BUSINESS CONTEXT: analysis of practices and perceptions in a micro-enterprise in the tire retreading sector in the Legal Amazon.

KEY WORDS:

ESG, Small Business, Tire Retreading, Legal Amazon.

PAGES: 26
BIG AREA: Ciências Sociais e Aplicadas
AREA: Administração
SUBÁREA: Ciências Contábeis
SUMMARY:

In recent decades, corporate sustainability has ceased to be a peripheral theme and has become a central element of organizational strategies. This movement is associated with the intensification of global debates on climate change, corporate social responsibility, and ethical governance, which have pressured companies to rethink their operating models. In this context, the incorporation of sustainable practices has ceased to be merely a strategic choice and has become a growing demand from investors, consumers, governments, and other stakeholders (Damasceno et al., 2024).

The consolidation of this agenda gained greater visibility from the dissemination of the ESG (Environmental, Social, and Governance) concept, formalized in the Who Cares Wins report, published by the United Nations in 2004. ESG proposes the integration of environmental, social, and governance factors in the evaluation of organizational performance, expanding the traditional analysis focused exclusively on financial indicators (United Nations, 2004). In this way, organizations are evaluated not only by their ability to generate profit, but also by their socio-environmental responsibility and the quality of their management practices.

In Brazil, the disposal of unusable tires represents a significant environmental challenge. According to the Brazilian Institute of Environment and Renewable Natural Resources (IBAMA, 2013), the improper disposal of these materials can generate significant impacts, such as soil contamination and the proliferation of disease vectors. In this scenario, tire retreading emerges as a sustainable alternative, aligned with the principles of the circular economy and environmental management guidelines.

Despite this, it is observed that, although the sector presents intrinsically sustainable characteristics, there is still little understanding of how the organizational practices of these companies relate to ESG principles, especially in the context of micro and small enterprises located in peripheral regions.

1.1 Problem Statement

Given the growing relevance of the ESG agenda in the business environment and the importance of micro and small enterprises for regional development, the need arises to understand how these principles are perceived and incorporated in specific organizational contexts.

Thus, the following research question is formulated:

What practices, perceptions, barriers, and potential related to ESG principles can be identified in a micro-enterprise in the tire retreading sector located in the interior of the Legal Amazon?

COMMITTEE MEMBERS:
Presidente - ***.787.593-** - RAIMUNDO NONATO RODRIGUES - UFPE
Interno - 2350910 - JOSE ARILSON DE SOUZA
Externa à Instituição - HELOISA CANDIA HOLLNAGEL - UNIFESP