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BR-364; Rondônia; Communication; Amazon; Highway
This research investigates the BR-364 highway as a communicational artifact in the Amazon region of Rondônia, based on the theoretical understanding, grounded in Harold Innis, that road infrastructures operate as means of communication with a spatial bias. The study's general objective was to analyze the BR-364 as a means of communication, investigating its symbolic, territorial, and discursive dimensions through mediations expressed in official documents, journalistic narratives (2015-2025), and social media posts. The methodology adopted was qualitative, of an interpretative and critical nature, combining historical documentary analysis and critical discourse analysis (Fairclough). The theoretical framework articulated three pillars: the Political Economy of Communication from a spatial perspective (Innis, 2008), Cultural Mediations (Martín-Barbero, 2001), Critical Geography with technique as ideology (Santos, 2002), and Amazonian geopolitics (Becker 2004; 2005). The main results indicate that the BR-364 highway is discursively represented as the "main logistics corridor" for grain transportation, naturalizing its subordination to the interests of export-oriented agribusiness, enveloped in a fetishized celebration of technology (asphalt, machinery, kilometers built); modalizations of certainty about future benefits; silencing of dissenting voices; construction of selective memory that opposes a past of "pain" (public management) to a future of "hope" (private management); and an appeal to progress as an absolute value. It is concluded that the BR-364 constitutes a total communicational artifact, whose meanings are permanently produced and contested at the confluence between technical materiality, the geopolitics of accumulation, and cultural mediations.