Geographical Indication and Regional Development: An Analysis of the Potential in Rondonia
Geographical Indications. Sustainable Development. Rondônia.
This thesis examines Geographical Indications (GIs) as an instrument of territorial development in Rondonia, articulating economic, social, cultural, and environmental dimensions. It starts from the recognition that the link between a product’s characteristics/quality and its geographical origin enables the differentiation of regional goods, the preservation of local knowledge, and the support of sustainability pathways. Methodologically, bibliographic and documentary research was combined with the application of an Identity Model for GIs, which organizes the analysis into five dimensions: (1) essence of the product/service; (2) identity elements; (3) communication of identity; (4) delivery of identity; and (5) external elements that affect the GI. This framework was used to qualitatively and comparably assess potential products/services in the state. The state panorama considers three GIs already implemented, Robusta coffee (DO Matas de Rondonia), tambaqui (GI Vale do Jamari), and cocoa (GI Rondonia Cacau), and expands the analysis to twelve additional possibilities, selected by systematized criteria and evaluated based on the Identity Model. The synthesized results indicate four chains with “very high potential” for obtaining a GI: Brazil nut (castanha-da-amazonia), beef from pasture-raised cattle (boi-verde), acai, and artisanal cheese. A second group shows “medium-to-high potential” (pirarucu, handicrafts, honey from native bees, and cupuacu). These findings, derived from the integrated reading of the five dimensions and their elements, provide a basis for prioritizing institutional efforts and for planning certification pathways in the short and medium terms. The analysis reinforces that GI certification tends to contribute to differentiation and economic value creation, with potential effects on prices and producers’ income, while at the same time protecting geographical names and traditional practices. In addition to reputational gains, guidance toward sustainable management practices can favor the conservation of natural resources and productive landscapes associated with the terroir. Such benefits, however, depend on inclusive governance, capacity building, infrastructure, and monitoring mechanisms capable of ensuring adherence to standards and a more equitable distribution of results along the chains.